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It rises over the harbour, just like the Titanic did 100 years ago. Gleaming and just as high as the great ocean liner, that was built in these docks, the Titanic Belfast museum cost £100 million and as I walked around it, it was clear to see why it cost so much. Lavish, interactive, extraordinarily detailed and researched, it as an impressive and moving account of the industry that made Belfast a world leader. It is a big change for a city that as one relative of a Titanic passenger told me, had felt a sense of shame for generations over the ship they built which had come to such a tragic end.
They are expecting 400,000 visitors to the tourist attraction in the next year. There is certainly a great deal of interest already. I bumped into Julian Fellowes here, who was invited to take a look around. The man behind Downton Abbey and ITV’s Titanic series says Belfast is right to celebrate its shipbuilding heritage, Titanic itself was a magnificent ship and the men who built it should be hailed. Belfast is certainly embracing its maritime, history now. The Titanic Quarter which houses the new museum also boast what was once the world’s largest dry dock, where Titanic was finished off before sea trials began, the last time it was on dry land.
The dock was designed to give the ship an MOT when it returned. But of course it never did. As we walked down the replica staircase in the museum, a copy of the grand original staircase in the ship, Tim Husbands the museums Chief Executive told me the city was trying to rediscover the greatness it once enjoyed as the world ‘s largest shipbuilder. It’s not he insists a case of cashing in on the centenary of Titanic’s sinking, but of Belfast reminding the world of its place in the story, of the amazing skills of the workmen in the city.
The last ship was built here 9 years ago, Harland and Wolff who built Titanic now concentrate on making wind turbines here. But they are hoping the museum and the tourism boom they are anticipating here will regenerate this city to the tune of 20,000 jobs. A century after thousands came to Belfast’s Harbour to see Titanic and it’s sister ships, there is real buzz here again. The Titanic story ended in tragedy but here they feel it is the very beginning of that story that still needs to be told.
In a joint-funding effort by the Northern Ireland Tourist Board, under the Tourism Development Scheme, and Belfast City Council, the white on brown road signs and colourful pedestrian signage will help visitors and those who already live and work in the city find their way to, from and around the Titanic Quarter and Belfast’s Titanic tourism sites.
The total cost of the signage project is almost £383,000, with £190,000 being provided by NITB and the remaining £193,000 coming from Belfast City Council.
In partnership with the signage, visitor maps will be produced and distributed to inform and interpret key attractions along the routes such as Titanic Belfast, the Thompson Dry Dock and Pump House, the SS Nomadic and the Titanic slipways.
Visitors will also be able to scan QR codes placed on key pedestrian signs into their mobile phones to learn more about the Titanic attractions they are visiting.
Tourism Minister Arlene Foster, said: “In less than two weeks’ time, the much anticipated Titanic Belfast building will open its doors to the public. Over 80,000 tickets have already been sold to people who will be visiting Belfast from 20 countries around the world.
“Good signage is essential for any tourism asset, and these new signs, which feature a distinctive Titanic Quarter logo, will point tourists in the right direction. By making journeys safer, easier and less confusing we are improving the quality of the visitor’s experience.
“The Titanic signs will also help to promote tourism, as they will not only help visitors who are already aware of the attractions but also for those travellers who may not be aware of what’s on offer in the Titanic Quarter.”